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Starting a few years ago, gradients were mainly used as eye-catching backgrounds, like in this example from INC: Color filters have also been used to add some extra texture, like in this annual report cover: Then last year gradients became the focal points of a lot of graphics: Now as the novelty starts to wear off, I believe that gradients are going to be used as one of the standard elements of graphic design. Now if you don’t have an account you can quickly sign up for the service as well. I think if they would have used some abstract shapes or patterns, the graphics would feel too casual. Things that invoke a sense of calm, understanding, and positivity in an ultra chaotic world. By a mile. Plus these colors just look amazing on their, and other brands, ultra HD device screens. This combination of straightforward compositions and muted colors will make the photos feel even more genuine. As well as direct them to your main call-to-action, like Slack did below: It’s hard not to immediately be drawn to and click on the main purple button. We do have most of the futuristic devices they predicted in our pocket each day. In this presentation template example, they use only three colors to build, Last year you could get away with using simple flat doodles, like the examples from. It will be intense, innovative and beautiful. The graphs and charts are by far my favorite use of color gradients. Like as infographics that actually add to your share or article in a meaningful way. Now when anyone sees these images, they know it came from Slack! https://t.co/Ir9mvlFnkZ pic.twitter.com/OgSfBc4fUL. Traditionally, companies have a few colors that they use across all of their branding and design work. And at its core, that’s what minimalism is all about. Plus, you can find these great examples and millions of more stock photos for FREE on Venngage. We’ve got a bold font dominating a few graphics, a gradient peeking through and even a futuristic pattern making an appearance. Everything about that screamed minimalist but there was not one mention of it in the press because true minimalism has been lost to the general public. For the third year in a row, gradients are going to be a major trend in the graphic design world. They were able to include a bunch of different colors but still create a very minimalist logo. If the leader in design is using them, I think they’re a safe bet. And I think that we were on to something back then. , who integrated that feature all the way back in 2017: Instead, I wanted to point out that the biggest brands in the world of tech are embracing this dual-colored. Now, instead of following those rules, designers are making their own. Especially when you can find some of these winners in just a few clicks: I know “genuine stock photos” might seem like an oxymoron. Like, To the one-of-a-kind illustrated images in, If you are looking for something that looks a little more like art, I would check out the examples from. November 25, 2020. Just repurpose things from other formats like a podcast or interview: A post shared by ActiveCampaign (@activecampaign) on Aug 27, 2020 at 12:48pm PDT. Bold colors, brash fonts, and in your face marketing isn’t going to work now and into the future. I am guessing everyone on your team has a camera phone in their pocket. So get out there and create something that looks like it was ripped straight out of your favorite science fiction movie. It has been an insanely popular featured image! (Take a look at our best infographics for more inspiring examples). And just like with Spotify, this type of bold color usage is recognizable across the web. Make no mistake; graphic design represents a genuine growth industry in 2020, with the U.S. market alone worth an estimated $15 billion.. And that’s the point! It became one of the most useful tools for … Personally, I like using muted color palettes because they blend well with text. This helps them present a unified brand across all of their marketing channels. Not that I’m complaining–geometric shapes are a lot easier to create and use! And as you probably know, keeping things consistent is extremely important in the design world. They are perfect little ways to show how you are feeling. I use them on a daily basis to communicate with my friends and coworkers. For the seventh year in a row, our annual investigation of emerging digital and graphic design trends has revealed eight aesthetic themes to look out for in the coming year. This movement started to take form last year with the rise of hand-drawn illustrations and icons. They may not be the most breathtaking GIFs but they help people keep track of what is going on. Classpass uses muted colors throughout all of their visuals and it fits their health-conscious brand perfectly: With health and wellness being a topic on most people’s minds, I think that organic muted colors are going to be used by a lot of consumer brands going forward. Designers are going to continue to push the envelope in 2020, rejecting overly geometric, proper, and rigid shapes that were once so popular. Their design language focuses on flat, organized, and intuitive design. This is Coastal Creative's seventh annual investigation of emerging digital and graphic design trends, and once again the company has produced a striking infographic exploring its eight forecasted trends. A heavy font can even be used sparingly on an abstract illustration, and without distracting from the design. Top 11 Graphic Design Trends For 2021 With each passing year, we see new trends emerging in the world of design and old ones fading out. I think that your illustrations need to get a little more imaginative, abstract, and even dreamy to really stand out in 2020. You can’t really jump over to your video room and shoot a quick video with your team anymore. Like Stripe: But my favorite way to use a gradient is by overlaying it on an image or creating a duotone. They may not all share the same colors, but they have the same feel. Last but not least, you can simply use geometric shapes this year to add some texture and depth to your graphics: Or make them part of the main focal point of your graphic: As you can see, there are a ton of ways that you can use geometric shapes this year! I guarantee it. Like so: A post shared by Grammarly (@grammarly) on Sep 6, 2020 at 8:22am PDT. Instead of distracting elements, the messaging or information stands out instantly. This helps people recognize them out in the world, on social media and other places online. Because geometric shapes are so exact and precise, they create a lot of good contrast when used with a more natural muted color palette: The right amount of contrast, like between a soft muted color palette and hard geometric shapes, can make a visual very eye-catching. Plus they can be little works of art that bring customers to your post or share. What Are the Top Brand Design Trends for 2021? Please refresh the page and try again. But sometimes you don’t even need to create a graph or chart to visualize your data. You can turn a slide deck, like from the previous section, directly into a video or GIF like we have done this many times at Venngage: Amidst a global pandemic, carbon emissions are dropping but medical waste is rising steeply. This is not only a great branding play, it also humanizes the company as a whole. At Venngage we got the memo as well when we created this fun Halloween infographic: One of our designers created each of the illustrations from scratch, and it makes me smile each time. Check out all 11 of 99design's predictions in the full infographic below. Graffiti and street art techniques have a retro appeal to them, conjuring up images … If you want to blow readers out of the water, take note of these slides from the Ringling College Motion Design conference: These slides are literally called “Future Proof” and feel like they were pulled straight from an episode of Star Trek or Blade Runner. The designers at Sonder used a minimalist layout that makes it easy for you to search for lodgings as soon as you land on their page too: Little user-experience decisions like this can really help push your visitors in the right direction and convert them into long-time users. So just remember that in 2020, sometimes a picture is not worth a thousand words. Your content could be great but it will never get the chance because you picked a bad featured image. Because of this, serif fonts are commonly seen as classic, elegant or trustworthy. The 2021 Graphic Design and Illustration Trends to Know Now. and other design assets feel genuine and comfortable because of those muted colors. That isn’t because I was not impressed by Dropbox’s efforts, I just think that it fits eBay’s core business and products better. They built this new branding to show that great things can happen when diverse minds work together. With each issue, they are fighting with thousands of competitors to get the attention readers. A lot of seasoned graphic design experts believe that there is going to be a substantial … But this year things are getting bolder, with heavily weighted fonts being used a lot more frequently. With bright blues, electric yellows, and toxic greens appearing all over the yearly graphic design trends. Now they have such a strong visual brand that I know something came from Spotify almost instantly. As you can see below, they have adopted a gradient as the main background of their site: This is a common way for sites to keep a simple background, and add a few flourishes. That’s because no other brand is going to be able to exactly replicate these visuals. For example, in these graphics they only really change the borders from light to darker colors: It may seem like a lot of work to create multiple versions of your design but with Venngage’s My Brand Kit, you can switch between color palettes with a single click. You will receive a verification email shortly. A post shared by Venngage Infographic Maker (@venngage) on Sep 21, 2020 at 2:14pm PDT. In these poster examples from the CTA18 conference you can see how powerful a bold font can be: Each of the font-heavy posters stands out like a beacon, compared to the other futuristic-looking posters. Another design trick is to use serif fonts as headers or in short phrases, like above. What I haven’t seen much of is gradients being used in every piece of visual content, like Mixpanel did: This wholehearted adoption of color gradients gives the company a lot of creative freedom, without straying too far from their brand. That’s why I’m pushing for more graphics like this in 2018 and beyond! They use illustrations on almost all of their landing pages Like this interesting one below: MailChimp also got into the spirit and used hand-drawn illustrations in their 2016 annual report! And that involves using a lot more color. This isn't the first graphic design forecast we've seen for 2021. I would recommend using this approach to help people navigate long reads, no matter the screen size. Casper was one of the first big companies to embrace this trend, and they have stuck with it ever since: These examples from Asana are definitely going to stand out more on social media or in an email, than a simple stock photo: The illustrations that Mailchimp adopted last year probably led the rapid rise in popularity of these types of illustrations: As first movers, these illustrations were great because your brand would be the only one using them. The need for clean and perfect images in everything has only exasperated the problem as well. A heavy font will have more impact when contrasted against a more neutral background. As you have probably noticed many brands are creating some very creative designs to seem more genuine. After a tumultuous year for the design community and the world as a whole, there’s never been a greater need for a fresh slate. If you weren’t aware, Google rewards pages that load fast with better spots in the search rankings. And the one thing that ties them all together is the theme of "putting people first". Kinda like this example: How important is #branding for a company? Across their site, they use bold fonts in their graphics or text, which looks great: And when you jump over on social media, bold handwritten fonts take over: But neither feels out of the ordinary for a brand like Adidas. When you purchase through links on our site, we may earn an affiliate commission. It was almost an attempt to show people that the sleek, functional future they have seen in science fiction movies was already here. If you’re like me, I think it helps to remember that serif fonts have little embellishments at the top and bottom of letters: This would obviously mean that sans serif fonts are missing those. Why aren’t you using them? Are you seriously going to be able to scroll past this pastel mixer? Now, in 2017, there will be a shift away from neutral colors like whites, grays and black, to bolder and brighter colors. Also, this visual strategy can become part of their brand, making it easier for readers to spot their content. Like how the graphics designers at TQ used a blue for the dark parts, and a pink for the lighter ones: I like duotones because you can make almost any image match your company branding. 2021 will bring new design trends … However, I think this is the year the gradient grows up and is used in more ways than just a simple background. Like how the graphics designers at. And without the vibrant gradients, it’s just another boring poster. Over the past few years, we have seen bold fonts and typefaces become the norm. I mean, look at how Strikingly has used the illustrations to make their blog headers look amazing: No one else is going to be able to replicate that, especially with a stock image. Kinda like my alma mater, the University of Arkansas, does below: They are definitely fans of bold fonts, however what they are not fans of is winning apparently.
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